Abstract
Buku ini merangkum konsep-konsep kunci dalam dunia analitik bisnis, menyoroti empat aspek utama. Pertama-tama, penulis membahas Bisnis Intelejen dan bagaimana analitik data menjadi elemen kunci dalam mendukung pengambilan keputusan strategis di dunia bisnis. Kemudian, buku mengulas Pemodelan Data, Statistika, dan Visualisasi sebagai alat penting dalam menganalisis informasi bisnis, mengajarkan teknik seperti regresi dan analisis varians. Bagian selanjutnya mengeksplorasi Dukungan Keputusan dengan Machine Learning, memberikan wawasan tentang peran algoritma machine learning dalam meningkatkan prediksi dan analisis data. Akhirnya, buku ini menyajikan Kerangka Evaluasi Pengambilan Keputusan, membantu pembaca memahami cara mengukur keberhasilan keputusan bisnis dan menerapkan proses evaluasi yang efektif. Dengan pendekatan holistik ini, buku ini cocok untuk para profesional bisnis yang ingin mengintegrasikan strategi bisnis modern dan teknologi analitik untuk meningkatkan efisiensi dalam menghadapi tantangan keputusan bisnis. Buku ini dirancang untuk para profesional bisnis, analis data, dan manajer yang ingin mengoptimalkan pengambilan keputusan mereka melalui penerapan strategi bisnis yang cerdas dan modern. Dengan menggabungkan konsep-konsep intelejen bisnis, analitik data, dan machine learning, buku ini memberikan pandangan holistik untuk membantu organisasi menghadapi tantangan bisnis dengan lebih efisien.
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